In this episode of Walk the Valley Podcast, CEO Hanna Sjöström shares her insights on the often underestimated challenges of turning medical device innovations into viable commercial solutions, and why strong IP and promising technology are just the beginning.
Drawing on her leadership background from global consumer brands like Coca-Cola and L’Oréal, she reflects on how a strategic mindset, commercial thinking, and cross-functional execution are critical to navigating the “valley of death”—the phase where most medtech innovations fail to progress.
She also discusses Neola Medical’s journey toward its first clinical study on preterm born babies, regulatory hurdles in Europe vs. the U.S., and the lessons she’s learned about building the right team and avoiding common pitfalls on the road to market.
Now available on YouTube, Spotify and Apple Podcast